Our Story ofTraditional Wellness
About Roots and Richness — an Indian brand dedicated to wood-pressed oils and traditional wellness
Born from a deep respect for ancient Indian wisdom and a commitment to bringing you the purest natural products, Roots & Richness connects modern wellness seekers directly with the time-honored traditions of Indian farms and tribal communities.
We believe that the best wellness products come from the earth, crafted by hands that understand generations-old wisdom. Every product tells a story of tradition, sustainability, and genuine care for both people and planet.
Our Mission & Core Values
We're driven by principles that guide every partnership we form and every product we bring to your table
Sustainability First
Supporting regenerative farming practices that heal the soil and protect biodiversity. Our partners use traditional methods that have sustained Indian agriculture for centuries.
Fair Trade Partners
Direct partnerships with tribal communities and small farmers, ensuring fair prices and supporting local livelihoods. No middlemen, just honest relationships.
Pure & Authentic
Zero compromise on quality. Every product is 100% natural, traditionally processed, and free from chemicals, preservatives, and artificial additives.
Ancient Wisdom
Preserving time-tested processing techniques like wood-pressing and sun-drying that maintain nutritional integrity and authentic flavors our ancestors knew.
The Roots & Richness Difference
"We never refine. We never rush. We never compromise."
Our founding principle
What We Do Differently
- •Direct sourcing from farmers - no middlemen, no price inflation
- •Traditional wood-pressing that preserves nutrients and flavor
- •Small-batch processing to ensure freshness and quality
- •Complete transparency - from farm to your kitchen table
What We Never Do
- ✗Chemical refining or processing
- ✗High-heat extraction that destroys nutrients
- ✗✗Artificial preservatives or additives
- ✗Mass production that compromises quality
Meet Our Farmer Partners
The heart of Roots & Richness lies in our partnerships with dedicated farmers and tribal communities across India
Subbaiah
Tuni, Andhra Pradesh
Sesame Oil Production
Third-generation sesame farmer who has perfected the art of traditional wood-pressing. His family has been producing pure sesame oil for over 60 years.
Krishna Murthy
Nanduru, Andhra Pradesh
Groundnut Cultivation
Pioneer in organic groundnut farming, their wood-pressed oils retain the rich, nutty flavor that makes our groundnut oil extraordinary.
Kamla Devi
Araku Valley, Andhra Pradesh
Arabica Coffee Cultivation
A tribal farmer leading her community in sustainable coffee cultivation at 3,000+ feet elevation. Her coffee represents generations of indigenous farming wisdom.
Our Journey: From Idea to Impact
The story of how we're revolutionizing the way India thinks about traditional wellness
The Beginning
Started with a simple mission: bring authentic, unprocessed oils from Indian farms to urban kitchens.
First Partnerships
Formed direct relationships with 50+ farming families across Andhra Pradesh and Karnataka.
Tribal Connections
Expanded to partner with tribal communities in Araku Valley, introducing authentic Arabica coffee.
Digital Growth
Launched online platform, reaching 10,000+ customers nationwide while maintaining quality standards.
Meet Our Leadership Team
Passionate individuals dedicated to revolutionizing traditional wellness in modern India
Jashwanth Kumar
Head of Operations
Technology and Operations
Experienced in building scalable systems and a vision to connect traditional Indian wellness with modern lifestyles.
Sanyasi Rao
Head of Quality & Sourcing
Quality Assurance
Expert in traditional processing methods and guardian of our quality standards across all product lines.
Mani Kumari
Head of Inventory
Inventory Management
Guardian of seamless stock movement, ensuring every product is cared for, tracked with precision, and delivered on time without compromise.
Priyanka
Head of Digital Marketing
Digital Strategy
Champion of customer connection, leveraging insights, platforms to create meaningful digital experiences.
Join the Traditional Wellness Revolution
Experience the difference that comes from products made with care, tradition, and a deep respect for nature's wisdom. Every purchase supports farming families and preserves generations of indigenous knowledge.