What is the difference between agglomerated and spray-dried instant coffee?

Agglomeration is a premium instant coffee process where granules are re-wetted and clustered together, retaining more aroma and giving a slower, more even dissolve. The AM Arabica uses agglomeration for better aroma. Spray-drying locks in Robusta's naturally higher caffeine concentration for a consistent, strong dose — which is why it is used for the PM pouch.

Why use two different coffees instead of one blend?

Your caffeine sensitivity and energy needs differ between morning and afternoon. Arabica is naturally lower in caffeine and acidity — smooth on an empty stomach at 9 AM without a spike. Robusta has nearly twice the caffeine of Arabica and provides a stronger, consistent dose for the 3 PM energy dip. Blending them into one would compromise both purposes.

What is the return policy for Roots and Richness coffee?

Roots and Richness offers a 7-day refund guarantee. Contact support@rootsandrichness.in or call +91 9900606404 within 7 days of delivery to request a refund.

AM/PM Protocol packaging — Agglomerated Arabica AM and Spray-Dried Robusta PM pouches

AM/PM Protocol — 100g chicory-free Coorg Arabica instant coffee pouch, front view

Roots and Richness Robusta spray-dried instant coffee — single origin Coorg, 100g

Roots and Richness AM/PM Protocol — 50 cups of premium chicory-free instant coffee

AM/PM Protocol instant coffee dual-pouch system — FSSAI registered Coorg coffee

Small Batch Roasted

Pure Coorg Coffee. Zero Chicory. Nothing else.One for 9 AM. One for 3 PM. Designed around your day.

Name: AM/PM Protocol — Chicory-Free Coorg Instant Coffee
Brand: Roots and Richness
SKU: am-pm-protocol-batch-001
Price: 799 INR
Availability: InStock
Rating: 4.9 (100 reviews)

Buy chicory-free Coorg instant coffee online in India

A Combo of Two single-origin blends designed for your day.

AM → 100% Pure Agglomerated Arabica — smooth, low-acid, clear focus

PM → 100% Pure Spray-Dried Robusta — higher caffeine, consistent dose, no crash

Premium Instant Coffee — No Equipment Needed

4g + hot water + 30 seconds. 100% pure, single-origin Coorg coffee. Zero chicory. Zero fillers. Just coffee.

₹799

₹1098

Save 27%

Just ₹16 per cup · 50 cups total

FSSAI Registered

Zero Chicory

Free Shipping

Batch inventory76 / 100 units sold

Small batch roasted in Coorg, Karnataka. Once this batch sells, the next is 3–4 weeks out.

24 units remaining this batch · Shipping on us · 7-day refund guarantee

Zero Chicory

What You Drink Is 100% Coffee.

Most instant coffee brands — including the biggest names in India — dilute with chicory to reduce cost. It's why your instant coffee has that slightly earthy, bitter aftertaste. We enforce a strict zero-additive policy. The ingredient list reads: coffee. Nothing else.

BrandWhat's in the tin

Most Indian instant coffeeCoffee + chicory + fillers

Roots & Richness AM/PM Coffee. That's it.

AM pouch

Coffee

100% Coorg Arabica

PM pouch

Coffee

100% Coorg Robusta

No chicory. No additives. No flavouring agents. No anti-caking compounds. No compromises.

What customers say

4.9 average · 100+ verified orders

"Honestly didn't expect much. Ordered because I was tired of the weird aftertaste from other brands. The AM one is smooth enough that I stopped adding sugar. That was a surprise"

Arjun M.

Software Developer

"The 3 PM one is the reason I ordered again. I usually hit a wall around 2:30 and just push through. This actually helps without making me feel wired at 10 PM. My wife noticed I stopped complaining about being tired lol"

Vivek S.

Marketing Consultant

"Checked the other coffee tins after reading the ad. Chicory is literally the second ingredient. Been drinking that for 10 years. Switched to this and now I can't go back. Worth every rupee."

Priya K.

Operations Lead

"Works exactly as described. AM is light and clean, PM hits harder. I was doubtful about the whole AM/PM thing but it actually makes a difference. Packaging is nice too feels premium."

Rohan S.

Financial Analyst

"I work from home and my coffee intake was getting out of control literally 4-5 cups a day and still tired. Now it's 2 cups, right time, actually feel the difference. Wish I'd found this earlier :)"

Ananya R.

Product Manager

Small Batch Roasted — Limited to 100 Units

₹1098

₹799

₹16 per cup · 50 cups total

Agglomerated Arabica (AM) + Spray-Dried Robusta (PM) · 100g each · Coorg origin · Zero chicory

vs ₹80–120 per cup at a café · or ₹6/cup for chicory-loaded alternatives

Batch inventory76 / 100 units sold

Small batch roasted in Coorg, Karnataka. Once this batch sells, the next is 3–4 weeks out.

7-Day Full Refund Guarantee

Not what you expected? Email us within 7 days of delivery. Full refund, no questions.

Ships in 24h FSSAI Registered Free shipping included

Free shipping included · Premium instant, not a compromise

If this sounds familiar:

You're fine at 9 AM. By 2 PM, you're running on empty.

→Morning coffee works. Afternoon one doesn't.

→Drinking more cups but feeling worse.

→Chicory taste from every Indian instant brand.

→Energy crash right when you need focus most.

A 2-Phase Coffee System

Built around how your body actually works throughout the day.

Phase 01 · Morning

9 AM — Arabica

Agglomerated for richer aroma. Low acidity means it's smooth even on an empty stomach. Clean focus without the caffeine spike.

Phase 02 · Afternoon

3 PM — Robusta

Spray-dried to lock in Robusta's naturally higher caffeine. Consistent dose every time. No guessing, no over-extraction bitterness.

Result

Stable Energy

No crash, no guessing. Consistent output from morning to evening — without changing how much coffee you drink.

From the founder

Most coffee isn't just coffee. People simply don't read the label.

Chicory is blended into most Indian instant coffee because it's significantly cheaper than actual beans. Once I noticed it, I couldn't unsee it.

So I went to Coorg — sourced 100% Arabica and 100% Robusta directly from coffee-growing estates, no blending, no middlemen. Packed at our facility in Ballari, Karnataka, dispatched directly to you.

Then I asked a different question: what should coffee actually do at 9 AM — and what should it do at 3 PM?

The answer wasn't one coffee. It was two.

Founder

Roots & Richness

AM · 9 AM

100% Coorg Arabica

Agglomerated for richer aroma. Lower acidity — smooth even on an empty stomach. Designed for clear morning focus.

PM · 3 PM

100% Coorg Robusta

Spray-dried to lock in higher caffeine concentration. Consistent dose every time. Designed for afternoon output without the crash.

Coorg estate sourced

Zero chicory

One ingredient per pouch

FSSAI registered

Not your average instant

Single-origin Coorg Arabica and Robusta — how they compare to regular instant coffee

Most instant coffee cuts corners on the bean, the process, and what goes in the tin. We started from the opposite end — 100% single-origin beans, two different premium processes, zero fillers.

AM · Agglomerated Arabica

Agglomeration is the premium instant process — granules are re-wetted and clustered for better aroma retention and a slower, more even dissolve than standard spray-dry.

100% Coorg Arabica — no Robusta blending

Low acidity — smooth on an empty stomach

Rich aroma from the agglomeration process

PM · Spray-Dried Robusta

Spray-drying locks in Robusta's naturally higher caffeine concentration per gram. Consistent dose every time — no guessing, no over-extraction bitterness.

100% Coorg Robusta — zero Arabica dilution

Higher caffeine — exactly what 3 PM needs

No bitterness from over-extraction

Regular instant

AM/PM Protocol

Bean origin

Mixed / unknown

100% Coorg estates

Chicory

Often added

Zero. Strictly enforced

Process

Mass spray-dry

Agglo (AM) + Spray-dry (PM)

Additives

Fillers, flavors

Nothing. Just coffee

Caffeine dose

Varies / inconsistent

Calibrated per pack

How to use

No machine. No grinder. 30 seconds.

AM · Arabica Instant

Best between 6–10 AM

1.Add 4g (1 level tsp) to your cup
2.Pour 150–180ml hot water (85–95°C)
3.Stir for 10 seconds — fully dissolved
4.Add milk or drink black — works both ways

30 seconds Hot or cold water

PM · Robusta Instant

Best between 2–5 PM

1.Add 4g (1 level tsp) to your cup
2.Pour 150–180ml hot water (85–95°C)
3.Stir for 10 seconds — fully dissolved
4.Avoid after 5 PM if caffeine-sensitive

30 seconds Works iced too

Product Facts

Brand: Roots and Richness
Product: AM/PM Protocol — dual-pouch instant coffee system
Origin: Coorg (Kodagu), Karnataka, India — single-origin estates
AM pouch: 100g Agglomerated Coorg Arabica — low acid, morning use
PM pouch: 100g Spray-Dried Coorg Robusta — high caffeine, afternoon use
Servings: 50 cups (25 AM + 25 PM) at 4g per cup
Chicory: Zero. 100% pure coffee, no fillers, no additives
Preparation: 4g + 150–180ml hot water (85–95°C) + 10 seconds stir. No equipment needed.

Common questions

Common questions about the AM/PM Protocol chicory-free instant coffee

Does the AM/PM Protocol contain chicory?

No. Roots and Richness enforces a strict zero-chicory, zero-additive policy. The ingredient list on both pouches reads: coffee. Nothing else. Most Indian instant coffee brands — including Bru and some Tata variants — blend 20–40% chicory to reduce costs. Both the Arabica AM pouch and the Robusta PM pouch are 100% single-origin Coorg coffee.

Why use two coffees instead of one blend?

Your caffeine sensitivity and energy needs differ by time of day. Arabica is lower in caffeine and acidity — smooth on an empty stomach at 9 AM. Robusta has nearly double the caffeine of Arabica — exactly what 3 PM needs. Blending them would compromise both.

Will the PM Robusta keep me awake at night?

Not if used in the right window. The PM Robusta is designed for 2–5 PM, when your cortisol naturally dips and you need a precise caffeine dose to maintain output. Robusta's caffeine has a half-life of roughly 5–6 hours — so a 3 PM cup clears your system well before midnight. We recommend avoiding it after 5 PM if you're caffeine-sensitive, which is why the brew guide says exactly that.

How many cups does the AM/PM Protocol make?

50 cups total — 25 from the AM Arabica pouch and 25 from the PM Robusta pouch. Each serving uses 4g (one level teaspoon) in 150–180ml of hot water at 85–95°C. No equipment or grinder needed.

What is the return policy?

7-day refund guarantee. Contact support@rootsandrichness.in or +91 9900606404 within 7 days of delivery.

Why does the AM coffee taste different from regular instant coffee?

Agglomeration re-wets and clusters coffee granules after spray-drying, preserving more aroma compounds. The result dissolves more evenly and smells richer than standard spray-dried powder. The AM Arabica uses this process. The PM Robusta uses spray-drying, which locks in Robusta's higher caffeine for a consistent dose.

Ready to try it?

Free shipping included · 7-day refund guarantee

Pure Coorg Coffee. Zero Chicory. Nothing else.One for 9 AM. One for 3 PM. Designed around your day.

Buy chicory-free Coorg instant coffee online in India

₹799

What You Drink Is 100% Coffee.

What's in the tin: Roots and Richness vs other Indian coffee brands

What customers say

₹799