AM/PM Protocol — Pure Coorg Coffee Without ChicoryOne for 9 AM. One for 3 PM. Zero crashes.
One blend gets you going. The other keeps you there. Zero crashes, zero chicory.
AM → Agglomerated Arabica — smooth, low-acid, clear focus
PM → Spray-Dried Robusta — higher caffeine, consistent dose, no crash
Premium Instant Coffee — No Equipment Needed
4g + hot water + 30 seconds. 100% pure, single-origin Coorg coffee. Zero chicory. Zero fillers. Just coffee.
₹799
₹1098
Save 27%₹16 per cup · 50 cups total (25 AM + 25 PM)
Small batch roasted in Coorg, Karnataka. Once this batch sells, the next is 3–4 weeks out.
75 units remaining · Shipping on us · 7-day refund guarantee
The Roots & Richness Standard
From Coorg estates directly to your desk.
We source 100% Arabica and 100% Robusta directly from premier estates in Coorg — no blending, no middlemen. The beans are processed at our facility in Ballari, Karnataka, packed in matte pouches, and dispatched to you directly. What's in the pouch is exactly what came off the estate.
Not your average instant
Premium Instant. Not a Compromise.
Most instant coffee cuts corners on the bean, the process, and what goes in the tin. We started from the opposite end — 100% single-origin beans, two different premium processes, zero fillers.
AM · Agglomerated Arabica
Agglomeration is the premium instant process — granules are re-wetted and clustered for better aroma retention and a slower, more even dissolve than standard spray-dry.
PM · Spray-Dried Robusta
Spray-drying locks in Robusta's naturally higher caffeine concentration per gram. Consistent dose every time — no guessing, no over-extraction bitterness.
A 2-Phase Coffee System
Built around how your body actually works throughout the day.
Phase 01 · Morning
9 AM — Arabica
Agglomerated for richer aroma. Low acidity means it's smooth even on an empty stomach. Clean focus without the caffeine spike.
Phase 02 · Afternoon
3 PM — Robusta
Spray-dried to lock in Robusta's naturally higher caffeine. Consistent dose every time. No guessing, no over-extraction bitterness.
Result
Stable Energy
No crash, no guessing. Consistent output from morning to evening — without changing how much coffee you drink.
If this sounds familiar:
You're fine at 9 AM. By 2 PM, you're running on empty.
What customers say
"I bought this coffee at first because I really liked the way the company presented itself.. The coffee really surprised me. The PM Robusta coffee has become my coffee break, at 3 PM of going out to buy another sweet coffee drink. This coffee has an clean taste but it does not make me feel jittery or tired later. I did not think that instant coffee could taste so good and feel like a high quality product. The PM Robusta coffee is really something."
Arjun M.
Software Developer
"I was not sure about this coffee at first because I do not like coffee.. This one is really different. It does not have that dusty taste or that burnt taste that I do not like. You can smell that it is good soon as you open the package. The Arabica coffee is very smooth. I can drink it without adding anything to it. That is really something because I usually add things to my coffee. The price of this coffee seemed high, to me at first.. After I tried it I think the price is okay because it is really good. The Arabica coffee is worth the money."
Priya K.
Operations Lead
"Most instant coffees taste bad. Leave a bitter taste. This one does not. I keep the Robusta coffee at my desk now. Drink it during long work sessions instead of buying coffee from a café. It helps me focus without making me feel too awake. I got my new order really fast, which was great."
Rohan S.
Financial Analyst
How to use
No machine. No grinder. 30 seconds.
AM · Arabica Instant
Best between 6–10 AM
- 1.Add 4g (1 level tsp) to your cup
- 2.Pour 150–180ml hot water (85–95°C)
- 3.Stir for 10 seconds — fully dissolved
- 4.Add milk or drink black — works both ways
PM · Robusta Instant
Best between 2–5 PM
- 1.Add 4g (1 level tsp) to your cup
- 2.Pour 150–180ml hot water (85–95°C)
- 3.Stir for 10 seconds — fully dissolved
- 4.Avoid after 5 PM if caffeine-sensitive
Zero Chicory
What You Drink Is 100% Coffee.
Most instant coffee brands — including the biggest names in India — dilute with chicory to reduce cost. It's why your instant coffee has that slightly earthy, bitter aftertaste. We enforce a strict zero-additive policy. The ingredient list reads: coffee. Nothing else.
What's in the tin: Roots and Richness vs other Indian coffee brands
About Roots and Richness AM/PM Protocol Coffee
The AM/PM Protocol is a dual-coffee system by Roots and Richness, a brand based in Karnataka, India. It contains two 100g pouches of single-origin Coorg instant coffee: an Agglomerated Arabica blend for morning use and a Spray-Dried Robusta blend for afternoon use. Both are 100% chicory-free with no additives, fillers, or artificial flavors. The product is FSSAI registered. Each pouch yields 25 cups at 4g per serving, giving 50 cups total per pack. It is available online at rootsandrichness.in with pan-India shipping.
Common questions
Everything you need to know.
Small Batch Roasted — Limited to 100 Units
₹1098
₹799
₹16 per cup · 50 cups total
Agglomerated Arabica (AM) + Spray-Dried Robusta (PM) · 100g each · Coorg origin · Zero chicory
Small batch roasted in Coorg, Karnataka. Once this batch sells, the next is 3–4 weeks out.
Free shipping on prepaid · Premium instant, not a compromise