Is this coffee chicory-free?

Yes, it is 100% pure single-origin Coorg Arabica. There is absolutely no chicory, fillers, or additives.

AM Protocol packaging — 100% Agglomerated Coorg Arabica instant coffee pouch

Small Batch Roasted

Pure Coorg Arabica. Zero Chicory. Nothing Else.Smooth, low-acid coffee — built for the first cup of your day.

Name: Pure Coorg Arabica Instant Coffee — AM Protocol
Brand: Roots and Richness
SKU: am-protocol-arabica-100g
Price: 499 INR
Availability: InStock
Rating: 4.9 (84 reviews)

Buy chicory-free Coorg Arabica instant coffee online in India

Single-origin Arabica, agglomerated for a smooth, low-acid morning cup.

AM → 100% Pure Agglomerated Arabica — smooth, low-acid, clear focus

Phase 1 of the Protocol

4g + hot water + 30 seconds. Perfect for the 6 AM to 10 AM window. 100% pure, single-origin Coorg Arabica.

₹999

₹1198

Save 17%

Just ₹20 per cup· 50 cups total· 200g

FSSAI Registered

Zero Chicory

Free Shipping

Batch inventory82 / 100 units sold

Small batch roasted in Coorg, Karnataka. Once this batch sells, the next is 3–4 weeks out.

18 units remaining this batch · Shipping on us · 7-day refund guarantee

Zero Chicory

What You Drink Is 100% Coffee.

Most instant coffee brands — including the biggest names in India — dilute with chicory to reduce cost. It's why your instant coffee has that slightly earthy, bitter aftertaste. We enforce a strict zero-additive policy. The ingredient list reads: coffee. Nothing else.

BrandWhat's in the tin

Most Indian instant coffeeCoffee + chicory + fillers

Roots & Richness AM Protocol Coffee. That's it.

100% Agglomerated Coorg Arabica.
Zero chicory. Zero anti-caking agents.

No chicory. No additives. No flavouring agents. No anti-caking compounds. No compromises.

What customers say

4.9 average · 100+ verified orders

"Honestly didn't expect much. Ordered because I was tired of the weird aftertaste from other brands. This is smooth enough that I stopped adding sugar. That was a surprise."

Arjun M.

Software Developer

"I have acidity issues so most coffee is off-limits before food. This one genuinely doesn't bother my stomach — first instant coffee I can drink on an empty stomach."

Meera S.

Homemaker

"Checked the tin after reading about chicory online. Light, clean, and actually tastes like coffee — not the bitter, earthy stuff I grew up drinking."

Rohan S.

Financial Analyst

"My morning routine is now just kettle on, done. No fuss, no bitterness, no three spoons of sugar to make it drinkable."

Ananya R.

Product Manager

"Ordered on a whim, reordered because the quality is consistent every single time. Packaging feels premium too."

Vivek S.

Marketing Consultant

Small Batch Roasted — Limited to 100 Units

₹1198

₹999

₹20 per cup · 50 cups total

Agglomerated Arabica · 100g · Coorg origin · Zero chicory

vs ₹80–120 per cup at a café · or ₹6/cup for chicory-loaded alternatives

Batch inventory82 / 100 units sold

Small batch roasted in Coorg, Karnataka. Once this batch sells, the next is 3–4 weeks out.

7-Day Full Refund Guarantee

Not what you expected? Email us within 7 days of delivery. Full refund, no questions.

Ships in 24h FSSAI Registered Free shipping included

Free shipping included · Premium instant, not a compromise

If mornings feel off before they even begin:

You reach for coffee to wake up — and it wakes up your stomach too.

→Acidic aftertaste that lingers past breakfast.

→Bitter, chicory taste from every Indian instant brand.

→Jittery, uneven energy instead of clear focus.

→Three spoons of sugar just to make it drinkable.

A Coffee Built for One Job

Not a compromise blend — engineered specifically for your first cup.

The Bean

100% Coorg Arabica

Single-origin, no Robusta blending. Naturally lower in caffeine and acidity than mass-market instant coffee.

The Process

Agglomeration

Granules are re-wetted and clustered after drying — richer aroma, smoother dissolve than standard spray-dry powder.

Result

Clean Morning Focus

Smooth on an empty stomach. No bitterness, no acidic bite, no crash before lunch.

From the founder

Most coffee isn't just coffee. People simply don't read the label.

Chicory is blended into most Indian instant coffee because it's significantly cheaper than actual beans. Once I noticed it, I couldn't unsee it.

So I went to Coorg — sourced 100% Arabica directly from coffee-growing estates, no blending, no middlemen. Packed at our facility in Ballari, Karnataka, dispatched directly to you.

This pouch is one half of a bigger idea — the AM/PM Protocol. But it stands completely on its own for your morning cup.

Founder

Roots & Richness

AM · 9 AM

100% Coorg Arabica

Agglomerated for richer aroma. Lower acidity — smooth even on an empty stomach. Designed for clear morning focus.

Want the full ritual?

See the AM/PM Protocol

Pair this with a PM Robusta pouch for afternoon energy without the crash.

Coorg estate sourced

Zero chicory

One ingredient

FSSAI registered

Not your average instant

Single-origin Coorg Arabica — how it compares to regular instant coffee

Most instant coffee cuts corners on the bean, the process, and what goes in the tin. We started from the opposite end — 100% single-origin Arabica, a premium agglomeration process, zero fillers.

AM · Agglomerated Arabica

Agglomeration is the premium instant process — granules are re-wetted and clustered for better aroma retention and a slower, more even dissolve than standard spray-dry.

100% Coorg Arabica — no Robusta blending

Low acidity — smooth on an empty stomach

Rich aroma from the agglomeration process

Regular instant

AM Protocol

Bean origin

Mixed / unknown

100% Coorg estates

Chicory

Often added

Zero. Strictly enforced

Process

Mass spray-dry

Agglomerated Arabica

Additives

Fillers, flavors

Nothing. Just coffee

Acidity

Varies / often high

Low — gentle on an empty stomach

How to use

No machine. No grinder. 30 seconds.

AM · Arabica Instant

Best between 6–10 AM

1.Add 4g (1 level tsp) to your cup
2.Pour 150–180ml hot water (85–95°C)
3.Stir for 10 seconds — fully dissolved
4.Add milk or drink black — works both ways

30 seconds Hot or cold water

Product Facts

Brand: Roots and Richness
Product: AM Protocol — single-origin instant Arabica coffee
Origin: Coorg (Kodagu), Karnataka, India — single-origin estates
Pouch: 100g Agglomerated Coorg Arabica — low acid, morning use
Servings: 25 cups at 4g per cup
Chicory: Zero. 100% pure coffee, no fillers, no additives
Preparation: 4g + 150–180ml hot water (85–95°C) + 10 seconds stir. No equipment needed.

Common questions

Common questions about the AM Protocol chicory-free instant coffee

Does this coffee contain chicory?

No. Roots and Richness enforces a strict zero-chicory, zero-additive policy. The ingredient list on the pouch reads: coffee. Nothing else. Most Indian instant coffee brands — including Bru and some Tata variants — blend 20–40% chicory to reduce costs. The AM pouch is 100% single-origin Coorg Arabica.

What does "Agglomerated" mean?

Agglomeration re-wets and clusters coffee granules after spray-drying, preserving more aroma compounds than standard powdery instant coffee. The result dissolves more evenly and smells richer — a premium process most Indian brands skip to save cost.

Can I drink this on an empty stomach?

Yes — this is specifically why the AM pouch is 100% Arabica rather than Robusta. Arabica is naturally lower in acidity and caffeine, making it gentler on the stomach first thing in the morning, before food.

How many cups does one pouch make?

25 cups. Each serving uses exactly 4g (one level teaspoon) in 150–180ml of hot water at 85–95°C. No equipment or grinder needed.

Is this the same as the AM/PM Protocol?

This is the AM half only — 100% Agglomerated Arabica, built for mornings. The full AM/PM Protocol bundles this with a PM Robusta pouch for afternoon energy. If you only need a smooth morning cup, this stands completely on its own.

What is the return policy?

7-day refund guarantee. Contact support@rootsandrichness.in or +91 9900606404 within 7 days of delivery.

Ready to try it?

Free shipping included · 7-day refund guarantee

Pure Coorg Arabica. Zero Chicory. Nothing Else.Smooth, low-acid coffee — built for the first cup of your day.

Buy chicory-free Coorg Arabica instant coffee online in India

₹999

What You Drink Is 100% Coffee.

What's in the tin: Roots and Richness vs other Indian coffee brands

What customers say

₹999